Overview
Project Health Colorado
A campaign to build public will to achieve access to health
Through a combination of communications, advocacy, leadership, media and network-building efforts, this three-year strategy – Project Health Colorado – is helping to increase awareness, understanding and support for making health care and health coverage work better for every Coloradan. This effort to build public will for improved access to health is an innovative blend of grassroots strategies and an overarching communications campaign.
A diverse coalition of grantee partners, with support from The Colorado Trust, are engaged in a variety of community-focused, grassroots efforts that aim to engage more individuals and organizations in a statewide discussion about health care and how it can be improved. Additional support for grantee partners is provided by the Colorado Health Foundation.
Examples of grantee partner projects include storytelling to engage people and create interest and action in community health care needs; a leadership program to further engage doctors and other health professionals as advocates in health care discussions; grassroots outreach efforts to help parents get more involved in children's health care issues; neighborhood volunteers mobilizing community members to become health care champions; and community forums to ensure that Coloradans are being heard when it comes to health care.
To amplify and support these grassroots efforts, Project Health Colorado includes a statewide media and mobilization campaign that encourages and helps people to ask questions, get answers, share solutions and support health coverage and care that works for every Coloradan. This unique, statewide campaign includes an interactive website, targeted advertising, community outreach and social media. Together with the grassroots work of our grantee partners, Project Health Colorado is helping to increase awareness, understanding and support to achieve access to health for all Coloradans.
Evaluation
Spark Policy Institute is conducting an independent evaluation of the Project Health Colorado strategy in order to best understand the progress and results. The evaluation will assess what overarching changes occur as a result of Project Health Colorado grantee efforts and the mobilization campaign, analyze the progress The Trust and its partners are making in building public will to achieve access to health in Colorado and capture lessons learned.
Phillip Chung, Assistant Director of Research, Evaluation and Strategic Learning, The Colorado Trust, 303-837-1200
Grantee partners:
- The Children's Hospital Colorado Foundation
- Club 20 Education & Research Foundation
- Colorado Center for Nursing Excellence
- Colorado Children's Campaign
- Colorado Consumer Health Initiative
- Colorado HealthStory – a collaboration between the Colorado Rural Health Center, ClinicNet and Colorado Coalition for the Medically Underserved
- Health District of Northern Larimer County
- Metro Organizations for People
- 9Health Fair
- Regional Institute for Health and Environmental Leadership, in partnership with the Colorado Medical Society
- San Luis Valley Regional Medical Center
- Stapleton Foundation for Sustainable Urban Communities, in partnership with 2040 Partners for Health
- Tu Salud, in partnership with Entravision.
For more information, please visit ProjectHealthColorado.org and join the live discussion. It's your care. It's your coverage. Have a say in it.
GRANT TIMEFRAME: 2010-2013
GRANT AMOUNT: $9.9 million
CONTACT: SCOTT DOWNES
05/20/13 Trust Gives Annual Leadership Award to CCMU
04/25/13 Your Story Matters; Your Voice Matters
04/19/13 Talking Straight about the ACA
03/19/13 Want Something Changed? Measure It.
03/13/13 Tu Salud Returns for a Second Season
03/06/13 Increasing Engagement with Social Media
02/13/13 It Comes Down to Us: Personal Responsibility and Health
01/10/13 New Year, New Opportunities
11/16/12 Health Care Matters When It Comes to Elections
11/07/12 Everyone Has a Story To Tell
08/29/12 Information you Need, and the Yottabyte
08/09/12 Five Lessons from the Cheesecake Factory for Improving Health Care
07/26/12 We Need More Jeff Brenners. Aurora Poised To Get Just That.
06/27/12 Tu Salud: “A Personal Fight”
06/26/12 Health Care the be well way
06/20/12 Newsflash: Insurance Companies Really Do Care
06/12/12 Project Health Colorado a Forum Outside the Fray
06/11/12 Colorado is a Leader in Health Care
06/08/12 Today’s Health Care Lesson: Delivery Charges May Apply
05/22/12 CCMU Celebrates the Journey
04/26/12 The Price is Not Right
04/05/12 From Peyton Manning’s Neck to Project Health Colorado
03/21/12 Project Health Colorado Launches New Forum for Coloradans
03/21/12 Project Health Colorado Launches New Forum for Coloradans
03/16/12 A Community Comes Together to Work on “Getting the Health Care You Need”
03/15/12 How To Speak Up For Kids Health
02/14/12 Univision Colorado Launches New Health TV Program
09/28/11 From Octopus to Patriot: My Conference Transformation
07/29/11 Changing Behaviors: Translating Awareness into Engagement
06/08/11 Connecting the Dots with Strategic Grantmaking
04/13/11 The Trust Snags Communications Award for Issue Brief
03/23/11 The Moral of the Health Care Story: Helping People Who Need It
02/09/11 2040 Partners for Health Host Neighborhood Summit
01/19/11 Stapleton Foundation Receives 2011 Dr. Martin Luther King, Jr. Humanitarian Award
11/09/10 Building Support for Better Health Care: Where There’s a Will, There’s a Way
11/08/10 $9.6 Million Grant to Increase Understanding, Support for Health Care Improvements
09/22/10 Kicking Off the Next 25 Years
09/01/10 Believe it or not: Who do you trust on health care?
