Project Health Colorado
A campaign to build public will to achieve access to health
Through a combination of communications, advocacy, leadership, media and network-building efforts, this three-year strategy – Project Health Colorado – is helping to increase awareness, understanding and support for making health care and health coverage work better for every Coloradan. This effort to build public will for improved access to health is an innovative blend of grassroots strategies and an overarching communications campaign.
A diverse coalition of grantee partners, with support from The Colorado Trust, are engaged in a variety of community-focused, grassroots efforts that aim to engage more individuals and organizations in a statewide discussion about health care and how it can be improved. Additional support for grantee partners is provided by the Colorado Health Foundation.
Examples of grantee partner projects include storytelling to engage people and create interest and action in community health care needs; a leadership program to further engage doctors and other health professionals as advocates in health care discussions; grassroots outreach efforts to help parents get more involved in children's health care issues; neighborhood volunteers mobilizing community members to become health care champions; and community forums to ensure that Coloradans are being heard when it comes to health care.
To amplify and support these grassroots efforts, Project Health Colorado includes a statewide media and mobilization campaign that encourages and helps people to ask questions, get answers, share solutions and support health coverage and care that works for every Coloradan. This unique, statewide campaign includes an interactive website, targeted advertising, community outreach and social media. Together with the grassroots work of our grantee partners, Project Health Colorado is helping to increase awareness, understanding and support to achieve access to health for all Coloradans.
Spark Policy Institute is conducting an independent evaluation of the Project Health Colorado strategy in order to best understand the progress and results. The evaluation will assess what overarching changes occur as a result of Project Health Colorado grantee efforts and the mobilization campaign, analyze the progress The Trust and its partners are making in building public will to achieve access to health in Colorado and capture lessons learned.
Phillip Chung, Assistant Director of Research, Evaluation and Strategic Learning, The Colorado Trust, 303-837-1200
- The Children's Hospital Colorado Foundation
- Club 20 Education & Research Foundation
- Colorado Center for Nursing Excellence
- Colorado Children's Campaign
- Colorado Consumer Health Initiative
- Colorado HealthStory – a collaboration between the Colorado Rural Health Center, ClinicNet and Colorado Coalition for the Medically Underserved
- Health District of Northern Larimer County
- Metro Organizations for People
- 9Health Fair
- Regional Institute for Health and Environmental Leadership, in partnership with the Colorado Medical Society
- San Luis Valley Regional Medical Center
- Stapleton Foundation for Sustainable Urban Communities, in partnership with 2040 Partners for Health
- Tu Salud, in partnership with Entravision.
GRANT TIMEFRAME: 2010-2013
GRANT AMOUNT: $9.9 million
CONTACT: GWYN BARLEY